final work for my diploma

Corporate Design, advertisement, leaflets, tickets,
website and signages for a museum of microscopy.
"Tiefblick" means a deeper look and suits the
action of looking through a microscope perfectly.

The logo refers to a drawing of PPP of corc.
He discovered the cell structur through this plant.
As cells are the most important structures in every
animal and plant, I chose it as a symbol for the logo.

The opening of this museum is advertised with teasers.
Every letter of the word "Tiefblick" is created from growing
bacteria. There exists also an animation of the growing
letters which is screened on walls near frequented places.

The main idea for the advertising for special exhibitions is to
engage the viewer to take a second, a deeper look, to discover
the details in the whole picture.

The tickets are printed on transparent paper
and could be viewed under the microscope.

The signage will be projected on the walls to reuse
the aspect of light in microscopy.

The photo for the advertisement for the special exhibition
"crystal wonderland" is borrowed from eye of science.
They helped me out and supplied me with this beautiful material.

I began this project as full beginner in the field of microscopy.
The microscopic circle in Vienna helped me a lot understanding
the principles in microscopy.